An outline marketing plan for the next year for Atlantic Quench302 Essay

An outline marketing plan for the next year for Atlantic Quench302 - Essay Example marketing plan for the company has been developed based on achieving a differentiation competitive advantage by launching a new product in new markets. Although the competitive nature of the juice and nectar segment makes the selected process a risky affair but considering the position of other big brands in the market Atlantic Quench have to act fast and in a steady manner. The marketing plan for Atlantic Quench has the primary objective of getting a jump start by selling 3340000 units of their new product in the target markets i.e. UK, As Atlantic Quench have already created an alliance with Gerber their distribution channel is supported. Moreover, the variety in the product base and the health conscious products of Atlantic Quench will attract consumers towards them. The brand awareness process of Atlantic Quench will be based on their promotional activities with the help of television, leaflet distribution and online advertisements. Also creating alliances and mergers with local distribution channels will help the company to get in direct touch with their consumer base and understand their needs and requirements. It can be observed that the marketing planning process of Atlantic Quench has been designed in a manner so that all the functional aspects are inter-connected and aligned with the overall aim of the business plan. Following the implications of the marketing plan, the budget has been developed which fulfils the necessity of generating a jumpstart for the new product in the target market. The budget development process will also be used for controlling and monitoring the entire marketing planning process by focusing on performance of individual variables of the budget. Global market forces like changing customer’s preference, consolidation and the impact of increased government regulation in business strategy has drives out an incessant evolution in beverage and food industry (Brodie and Danaher, 2000). Non alcoholic beverage like, fruit juice, tea,

Strategic marketing Essay Example | Topics and Well Written Essays - 1500 words

Strategic marketing - Essay Example Another crucial thing which needs to be ensured is the coordination in the work of volunteers to establish organizational effectiveness (Hockey Australia, The Clubhouse Team Kit, 2005). Another important area of concern for the volunteer management is the volunteer turnover. Volunteer turnover is often said to be the result of the lack of recognition by the organization of their employees’ value to the organization, to the policies of growth and lack of advancement opportunities. Thus reducing volunteer turnover will be a prime concern and I think it can be achieved through effective monitoring and increase in organizational commitment (Cronin, 2011, 60). Exit interview Having discussed the significance of the volunteer management I will like to conduct exit interview question to the volunteers leaving the club. Exit interview is an important tool as information can be gathered from the volunteers regarding their experience in the organization no matter how long or short their stay may be and accordingly help us to formulate new strategies in the Human Resource Management practices. It may be the case that under emotional stress some of them will not be willing to take the interviews (Volunteer Management Program Retaining Volunteers, Australian Sports Commission, 2000, 22). The questions I would to like to make in the interview sessions are as follows: 1. What is your prime reason for leaving? This is the most obvious and important question I would like to ask because it will give an overview of the reasons of leaving the organization 2. Are you looking for a better opportunity? (Yes/No)-Give reasons I will ask this question as it will provide the platform to analyze the loopholes and accordingly help to make strategy intervention 3. What was the most enjoyable and what were the least enjoyable aspects of your volunteering role? This question will be asked to intervene the dimension of the motivational aspect of the organization 4. Do you feel you recei ved adequate support in your role? (Yes/No) A random question to judge the spontaneous answer of the volunteer 5. Do you feel you received adequate training in your role? (Yes/No)-Give reasons Training is an integral part in the sporting organization. So analyzing this special area will be a necessity 6. How do you really feel about this organization? This should be a general question to know the understanding of the organization by the volunteers 7. Would you recommend others to volunteer for this organization? This would be asked for the feelings of the leaving volunteers towards the fellow volunteers towards the organization (Volunteer Exit Interview, n.d.). ‘Volunteer retain’ policies This is a fact that the expectation of volunteer turnover is high and often demands for an organizational change in large sporting clubs. But within the constraints of the limited resources optimal policies should be adapted in recruiting, orientating, and training new volunteers and i nfuse within them a value creation. Various motivational policies can be adapted for retaining volunteers. Offering education and training programs which include leadership courses, mentor training and various guidelines for explaining the roles and the responsibilities of the volunteers. Clear pathway should be created for the people so that they can feel the thrust to achieve higher levels of targets (Burd, 2009). Communication with the volunteers is a vital point. Among the